It Was Never About Selling...
The Biz Chronicles #1
I had a moment during my most recent launch of the Sacred Creative Studio that revealed to me an entanglement between two different things that were colluding and colliding to keep me stagnant both in my life and in my business.
It all begins with how uncomfortable it feels to personally invite friends, past clients, and current Truly Yours community members to join me for an offer in the business.
I had to send out several direct and personalized emails to those who I knew or have gotten to know. I did it, don’t get me wrong. I’m a girl that takes action no matter how uncomfortable shit makes me. But, what I had to sit with was the big lingering question before me: why does this bother me so much? Why do I truly hate this?
At first, I just thought it was my relationship with sales and making money in my business. Eventually though, after moving with the question for a few days, I could see it clear as day: I don’t want to ask people to help me make an offer come to life.
THAT’S when I had to stop to assess what I just actually THOUGHT and what it was insinuating about the sales process and inviting people to purchase services and products from me.
And this is what came through…
Ahhh, I’m aligning this sales task with ASKING PEOPLE FOR HELP. The act of reaching out to offer my services is attached to this notion that they are helping me, when in actuality I’m the one proposing a way to HELP THEM.
While yes, their purchase supports me to keep the business financially viable, what’s the truth here? I’m seeking to share my gifts with others so that their lives could actually improve.
Sure, they may be helping me to an extent, but I’m the one seeking to be of support to someone else! (Don’t I love doing THAT shit? Being of service?)
I hate asking for help in my life and that’s why I usually don’t. I’m the strong and keeping it altogether at all times type. I don’t like to be seen as though I can’t fuckin’ handle things. I’m the eldest daughter in a Latina family who had to navigate several degrees and nearly my entire career alone and apart from the family unit. Surely, if I had to figure that out at such a young age and didn’t need to ask them for financial or procedural help, surely as an older woman with a lot more experience, I ain’t gotta ask for help in building a business.
Yet, what’s the truth? I did often ask for help throughout all my degrees, from peers and mentors alike. I was always seeking support, paying for it, and showing up for it.
It was really beautiful to move through this and just curiously consider why it makes me so uncomfortable to make the ask in business as it relates specifically to an offer.
Because the truth also is…
I love selling that which I know is going to support people at live events that I’m hosting. My teacher and saleswoman come out ready to meet those before me.
I love applying to a bunch of summits, conferences, and different opportunities to collaborate with others. I receive those rejections and move-on, a little hurt, but quickly continuing onwards because I know there will always be more opportunities!
I sure do freakin’ love selling via a set of yummy and juicy emails that not only just ask someone to buy but genuinely share how their lives are going to be changed by what I have to offer.
When I got clear on this… I realized ohhhh…
I gotta have something I really love selling in my business and get clear on what about it makes it amazing to sell time and time again. This is going to make it so I’m focused on how it will change people’s lives more so than how I think it may serve me to deliver it.
What else am I really scared to do in my business because I align it with asking for help and as though people are doing me favor?
I gotta take off this band-aid and change my relationship with this particular sales task or asking for anything 1-to-1 as it pertains to the business.
Immediately, I was inspired… what would it be like to spend the rest of the year collecting a batch of “no’s?” What would it be like to just ask for things that literally scare the shit out of me? This led me to wonder and get clear on the specific kinds of asks that I could spend more time intentionally making every month. This is what I came up with…
I could send out personal email / video invitations to those in the Truly Yours community who have been opening my emails, responding to them, or engaging with me or the business in other ways.
I could reach out to aligned organizations and companies to offer workshops and other presentations that could get me in front of a different audience.
I could pitch specific (and bigger name-ish) women business owners who I admire to have conversations with for my YouTube Heart-to-Heart series.
I could apply to in-person speaking opportunities to begin getting on physical stages and exercising my voice verbally.
I could host a summit and pitch speakers that would scare the heck out of me but feel so aligned to work alongside.
I could consider the networks and communities I’m a part of and make asks of people who I admire and respect in there.
I could intentionally pitch myself to podcasts and other YouTube opportunities.
I could ask past clients if they could refer or connect me to someone who could benefit from my support / offer.
Suffice it to say, there are many ways I can continue to build this muscle as a business woman and that’s what I’m going to commit to for the rest of 2026.
Every month, I’m going to make 2 intentional and personalized asks:
Once a month I’ll reach out to someone and ask them to join a paid offer.
Once a month I’ll reach out for a collaboration and/or visibility opportunity.
The key here is to reach out personally to one human at a time and customize that message or other mode of communication. The point is that I keep doing this until the feeling associated with it begins to change AND to also consider reciprocity in this exchange.
I imagine much of my hesitancy in doing this is the struggle I have with the ways something will benefit me, forgetting that it will also support someone else, and it’s my job to be clear on what that is for each person I’m reaching out to. Then, begin to honor that and feel safe in its BEING JUST ENOUGH and not trying to overcompensate and overgive.
Come join me on my journey. I’ll update you every month, once a month, giving all the deets (or as much as I can). Ohh yea, you’ll see the asks I made, the no’s and yes’s I’ve gathered, and what it actually felt like versus what I feared or imagined it would.
If you want to witness a woman practice standing in her sovereign-heck-yes, finally asking for what she wants, then you’re in the right place.
Ohh and if you’ve got recommendations (organizations, people, or places I can make an ask) or if you can connect me with someone, comment below or send me a DM. (Ohh yea, I’m flexing the asking muscle even now, haha.)
As we bring this post to a close, tell me in the comments below:
What’s the ask you’ve been avoiding in your business?
Would you be willing to entertain making it in the coming weeks?
What would you have to believe or do in order to allow yourself to make the ask?
Until next time my dear,
Raquel